Red gets Epic price cut, drops M, X and Scarlet brains by up to 45 percent

Competition is heating up in the high-end digital cinema market, and Red is responding with a slew of massive price cuts. According to CEO Jim Jannard, this "attitude adjustment" is simply a benefit of scaling up production, yielding a decrease in component and assembly costs, and an enormous reduction in assembly time -- the first Epic took 12 hours to build, while current models require just 13 minutes. As a result, the Epic-M has dropped to $24,000 (from $39,500), the Epic-X is now $19,000 (f...